Transformative Projects
As part of their Master’s degree in Sustainable Management and Technology, students work on a sustainability challenge provided by a company to propose new perspectives or solutions that can have the potential to transform an industry or societal practice.
The focus of this project is on the transition from current models to Product-Service Systems (PSS) to promote circular economy principles. Students designed three complementary product-service system models for Logitech G Racing Sim Gear: Experience Center, Holiday Pack, and Subscription Plan, to minimize social and environmental impacts while providing value to customers. The long-term vision emphasizes the potential scalability of these models to other Logitech products for improved overall sustainability in IT consumer goods.
Logitech is one of the world’s prestigious gaming hardware providers. To take sustainability to the next level, Logitech would like to explore new sustainable business models that have the potential to create additional value and make the reuse, refurbishment, and recycling of their high-tech IT devices easier. This project is focused on the transformation of the current traditional business models to Product-Service System models (PSS) for Logitech G Racing Sim Gear, to boost the circular economy and minimize the negative social and environmental impacts.
The students embraced Logitech’s ambitious challenge and proposed a four-phase project. Firstly, students analyzed the literature review of PSS and explored alternative business models for Logitech Racing Sim Gear. Secondly, they conducted racing simulators market analysis, including the market size, growth, and existing marketing strategies, to gain insights into the present market dynamics and identify unmet user demands. Thirdly, based on the market analysis, three PSS models have been recommended, which are respectively Experience Center, Holiday Pack, and Subscription Plan, each tailored to diverse customer segments and demands. This project provides comprehensive details on these models, encompassing pricing, customer journey, stakeholders, pilot test design, etc. Finally, the students proposed a long-term sustainability roadmap for Logitech.
Noteworthy, the project focuses not only on providing Logitech with insights into the sustainability potentials of their racing simulators but also on the scalability of these business models for other Logitech products, contributing to enhancing the overall sustainability performance of IT consumer goods.
Students: Angelina Frolova, Min-Yi Chen, Zihao Wang
Company’s supervisors: Jean-Michel Chardon, Frederic Dot
Avademic Supervisors: Samuel Wicki
