Transformative Projects

 

From the billion animals slaughtered every year for their meat and skin, to the toxic chemicals and tens of thousands of liters of water used in tanning and production, the leather industry has a massive impact on our lives and the planet. In response to the pressing need for sustainability and ethical considerations, the luxury industry is undergoing a grand transformation. As a pioneer in this transformation, Cartier aims to redefine industry standards by introducing a new solution that surpasses traditional leather in both environmental and social impact, while staying true to the brand’s DNA and quality commitments.

 

To assist Cartier in this mission, a four-folded assessment model was designed around key criteria blocks aimed at evaluating leather alternatives: Environmental Impact, Look & Feel, Quality Performance, and Economic Viability of materials under consideration. The environmental pillar was considered as a paramount priority, recognizing its pivotal role in shaping the future of Cartier and industry in general. At the same time, Aesthetics and Quality Performance are the following criteria since they are essential for the luxury industry, while Economic Viability is perceived as a less strict criterion. 

 

This project encompasses a rigorous examination of over 30 materials. With the use of the model, five promising leather alternatives for a broad range of applications such as watch straps, packaging, and small leather goods were identified.

The designed model plays a pivotal role in facilitating the grand transformation within the luxury industry. By leveraging the model, luxury brands can customize criteria weights to align with their unique preferences, enabling them to pinpoint materials that best suit their individual needs.